Celebrating Austin's Own: Siete Family Foods and Lalo Tequila

Hello everyone! This month, we’re thrilled to feature not one, but two incredible Austin-based businesses that are making waves nationally: Siete Family Foods and Lalo Tequila. Both companies embody the entrepreneurial spirit and innovative flair that Austin is known for, and we’re excited to share their stories with you.

Siete Family Foods: From Local Start-Up to National Success

Siete Family Foods has become a household name in Austin, well-known for their delicious and health-conscious Mexican-American fare. Since their humble beginnings, Siete has expanded their presence from 8,000 stores in 2019 to a whopping 37,000 across North America. Last year, they hit an impressive milestone with $400 million in retail sales, setting their sights on becoming a billion-dollar empire.

The key to Siete’s success? A relentless dedication to meeting consumer needs with grain-, gluten-, and dairy-free products that cater to various diets like keto and gluten-free. Their partnership with Whole Foods began in 2015 and has been instrumental, allowing them to introduce innovative products like almond flour tortillas and a variety of snacks that cater to health-conscious consumers.

Recently, Siete added star power to their strategy, bringing on actress Eva Longoria as an investor and strategic advisor to help scale their vision. Their commitment to quality and customer satisfaction also earned them a Supplier All-Star Award from Whole Foods, recognizing their excellence across multiple product categories.

Lalo Tequila: Crafting a Top-Selling Austin Spirit

Lalo Tequila, co-founded by Jim McDermott and Eduardo “Lalo" González, has quickly become a favorite in the premium spirits market. With roots deeply embedded in the craft of tequila-making, Lalo offers an additive-free blanco tequila that has resonated well with consumers. In just five years, their distribution has expanded to more than 4,200 stores in 12 states, with plans to go international in the near future.

Lalo’s approach to business is deeply personal and grounded in Austin’s collaborative business culture. The founders believe in being actively involved in the marketing and distribution process, often meeting customers face-to-face to share their story and build genuine connections.

The brand’s success is underscored by impressive growth metrics and accolades, such as being the top contributor to category growth in the premium blanco segment, according to Nielsen. With a commitment to keeping their product affordable and accessible, Lalo Tequila aims to redefine what premium tequila can be.

Conclusion:

Both Siete Family Foods and Lalo Tequila represent the best of Austin’s business landscape—innovative, forward-thinking, and relentlessly committed to quality. Whether it’s revolutionizing the way we enjoy Mexican-American cuisine or redefining the standards for premium spirits, these companies are setting benchmarks in their respective industries.

We’re incredibly proud to showcase these local gems. Their stories are not just about business growth but about how true passion and dedication can create products that resonate nationwide. Here’s to their continued success and the vibrant spirit they bring to Austin’s community!