Tecovas Boots Up for Expansion with New Headquarters in East Austin

Exciting developments are underway in Austin's vibrant business landscape! Tecovas, a local name synonymous with top-notch Western wear, is setting up a new home base in East Austin. Let’s dive into what this move means for the company and the local area.

Tecovas' Growth Journey: Founded in 2015, Tecovas quickly established itself as a leader in Western footwear, apparel, and accessories. Starting with an impressive $1 million in net sales during its first year, the company has skyrocketed to over $200 million in net sales recently. Last year alone, Tecovas experienced a robust 24% growth, continuing to expand its market presence vigorously.

In a strategic move to accommodate this rapid expansion, Tecovas is transitioning from its South Congress location, where it recently outgrew its space. After a temporary stint at WeWork, the company is now poised to settle into a spacious 30,000-square-foot office at 901 E. Sixth St. starting early April, as shared by CEO David Lafitte.

Why East Austin? East Austin is fast becoming a hotspot for dynamic companies. It's not just Tecovas—brands like Poppi, Outdoor Voices, and Favor have also set up shop in this burgeoning district, drawn by its walkable streets and vibrant community vibe. The decision to move here aligns with a broader trend of businesses seeking locations that resonate with their culture and offer convenience to their employees.

The new headquarters will not only provide ample room for Tecovas' growing team but also reflects the brand's commitment to being at the heart of Austin’s development. With 130 employees currently at its headquarters and a total of 700 across the company, Tecovas is on a hiring spree, aiming to further bolster its workforce in the coming months.

What’s Next for Tecovas? On the retail front, Tecovas is not slowing down. The company opened eight new stores last year, bringing the total to 32, and has plans for even more, including breaking new ground in the Northeast and expanding its presence in California. These new locations are a testament to Tecovas' ambition to bring its high-quality Western products to a broader audience.

Local Impact and Cultural Fit: East Austin's appeal as a hub for innovative companies is evident in its competitive office rental rates and availability. With rates averaging over $53 per square foot and a bustling scene that attracts top talent, it’s an ideal locale for firms looking to immerse themselves in Austin's unique culture. Real estate experts point out that places like East Austin and South Congress offer the kind of walkable, engaging environments that modern companies crave.

Bottom Line: As Tecovas steps into its new chapter in East Austin, the move underscores a significant growth phase for the company and highlights the area's appeal as a prime destination for leading businesses. If you’re keen to learn more about how this affects our local market or have other inquiries about Austin’s evolving business scene, feel free to reach out. We love to keep you in the know!