Frances Ojeda
Realtor | Austin & Central Texas
Selling your home should feel clear, steady, and well handled.
What past clients notice first is my communication. I respond quickly, explain each step clearly, and stay close to the details so the process feels less overwhelming. After 19 years in customer service, I know how important it is for people to feel informed, heard, and taken care of — especially when they’re making a decision this big.
I meet people where they are and help them move forward with a plan that fits the home, the timeline, and the goal.
My Story
About Frances
I grew up in South Austin, and I’ve watched this city change in ways most people have only read about. My family is from Austin, so my connection to this place runs deep, not just through neighborhoods and streets, but through the people, stories, and everyday moments that make Austin feel like home.
After 19 years in customer service, real estate became a natural extension of what I’ve always loved most: helping people navigate big decisions with clarity and confidence. When it’s time to sell, there are a lot of moving parts, and my role is to make the process feel organized, informed, and a little less overwhelming.
Clear Communication From the First Conversation to the Final Signature
Frances is known for quick responses, honest guidance, and staying one step ahead of the details. Her clients do not have to wonder what is happening or what comes next — she explains the process, welcomes questions, and keeps the experience moving with steady support.
What Working With Me Actually Looks Like
Calm guidance, clear communication, and someone paying attention on your behalf.
I don’t believe in treating a listing like a transaction to rush through. Every home, timeline, and client has its own story, and I take the time to understand what matters most before building a plan.
From preparation to pricing, negotiations to closing, I stay focused on the details that help my clients make smart decisions and move forward with confidence.
Clear Communication
Quick responses and clear explanations so you always know what is happening.
Prepared Details
A steady eye on the moving parts that make the process feel organized.
Strong Advocate
Focused negotiation and honest guidance when the decisions matter most.
Service From the Heart
A client experience built around listening, care, and follow-through.
Thinking about selling?
More Than Real Estate
South Austin Roots and a Front-Row Seat to Change
Growing up in South Austin gave Frances a real sense of how much this city has evolved — and how personal a home can be. Her connection to Austin is rooted in family, community, and the everyday details that make a place feel familiar.
That perspective shapes how she works. She understands that selling a home is not just a checklist. It is a decision tied to memories, timing, family, and what comes next.
Family, Creativity, and a Life Outside the Office
Outside of real estate, Frances is usually spending time with her three boys, getting outdoors, or enjoying events around Austin and the surrounding cities.
People are often surprised to learn she is actually an introvert, but her energy comes through when she is helping someone feel informed, confident, and cared for through a big transition.
Frequently Asked Questions
The first step is looking at your home, your timing, and what is happening in your specific area. Frances will walk you through the numbers in plain language so you understand the strategy, not just the suggested price.
You do not have to figure that out alone. Frances can help you prioritize what matters, what does not, and what is worth doing before your home goes on the market.
Yes. Clear communication is one of the things Frances’s clients notice first. She explains each step, welcomes questions, and makes sure you know what is happening and what comes next.
Frances negotiates hard for her clients while keeping the bigger picture in mind. Her goal is to protect your interests, help you understand your options, and keep the process moving with confidence.
Absolutely. A conversation early can help you understand your timeline, what to prepare for, and what decisions may matter later. There is no pressure to be ready before you reach out.
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